It is a wide-spread belief that purchasing biggest added value and contribution to the business is brought at the early stages of conception and development of a product/service.
The innovation is defined as a priority in the strategies of many top purchasing executives.

However, do the everyday actions of purchasing professionals correspond to those beliefs and strategies?

Is there a big “knowing – doing” gap (we know we should do it, we know how to do it, but we don’t act accordingly) in purchasing contribution to the innovation?

Those are the questions we’ll try to explore with that survey.